Today’s article in Psy Blog is an excellent summary of psychological insights into Twitter users.
Twitter is still growing rapidly and users send more than 65 million “tweets” per day – a number that represents significant year-over-year growth from 2009.
Here are some of the most succinct, high-level findings from their article.
- People join Twitter mostly to follow their friends. Following celebrities and others is a secondary thing.
- Twitter is much less conversational and more like a game of CB radio where people take turns broadcasting their message and then replying or responding to others’ messages.
- The stereotypes are true – a significant number of tweets are conversational or babble. This may include social pleasantries, public conversations, etc.
- Average Twitter user is 31 year old.
- Gender Differences: Men tend to have 15% more followers than women. Men and women tweet at about the same rate.
- Some researchers classify twitter users are “meformers” (sending out mostly info about themselves) or “informers” (sharing information and replying to other users. According to this typology 80% are “Me-Formers” and 20% are “In-formers.” This reiterates the point above about Twitter not being the “dialogue” that some have made it out to be. It’s more of a public sharing of information than a true dialogue.
- Trends – tend to be short lived and typically news related.
Read the full article at Psy Blog
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