Hotel 32 is a new hotel offering from the Monte Carlo Resort and Casino in Las Vegas. The Monte Carlo converted the top floor of the hotel to appeal to the luxury travelers and those seeking a “celebrity VIP experience” – all reservations include round trip limo service from the airport and a curbside greeting. Their email campaigns are very effective in appealing to their targeted persona. The tongue in cheek “have your assistant have their assistant book a reservation” is effective since it conjurs up the visual image of the reader being a very important person, while simultaneously making fun of the idea of taking it too seriously.
